Edinburgh Rugby Kyloe Cow On the Moove

28 September, 2017

Continuing collaboration with Kyloe restaurant; painting their life-sized fibreglass cows. 

Chris securing the new Edinburgh Rugby Club cow outside Kyloe restaurant in the West End with Edinburgh Castle in the distance.

Over the years I’ve painted a succession of cows with various themes for Kyloe. We switch over the cows on a regular basis so that they are seasonally relevant and stay fresh for passersby. 

The restaurant has watched the foot traffic outside via their CCTV and estimate that the cow has its photo taken once every two minutes. It functions as a huge social media envoy and doorman for the restaurant, acting as a hook to let people know that the restaurant is there. This is important as the restaurant is a first floor establishment and is only accessible through the Huxley, its sister pub at ground level. 

One of the initial designs for the Edinburgh Rugby Club cow, which was eventually modified in the final execution.

The cows are branded with the restaurant’s logo to help increase the restaurant’s profile on social media and on the street. Kyloe is an award-winning steak restaurant so the cow is bang on theme for the beef aficionado. I take my responsibility in painting this very seriously. The cow’s location is the first thing you see when you step onto Princes Street from the West End, and I think the quality of the paint job that I do should reflect the calibre of Kyloe, the top steak restaurant in Edinburgh.

Working on the cow in the studio.

Kyloe restaurant and The Huxley bar are on the route to Murrayfield Stadium and both have a strong history as a rugby supporting venues; the last cow that I painted was a personal favourite and was ‘Tartan Army’ themed. 

The latest cow celebrates the restaurant’s new sponsorship of Edinburgh Rugby Club. Decked out in the Edinburgh Rugby colours and an Edinburgh Rugby coloured tartan kilt and skull cap, I’ve made it look like a bit of a roughneck. 

Painting the underside of the beast requires a touch of cow-tipping.

Kyloe is also taking on organising the catering in the hospitality tent at Edinburgh Rugby’s home ground Myreside, so in this brief I had to keep both clients happy. 

Hand over of the cows – they are switched on a regular basis to reflect different seasons and events.

The final paint job has gone down very well with the staff and customers, and players from the team have been by a number of times to pose with their biggest supporter. 

Chris and two of the Kyloe cows with Edinburgh Castle in the background.

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